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Long gone are the days where catchy domain names were easily bought. Domains are increasing in value, but they are frequently overlooked by business start-ups and investors. However; the simple truth is, that many successful brands have premium domain names.
Either they bought them as they were starting up their business online or they upgraded to premium later on. The benefits are many and range from increasing your site’s SEO to making your brand name more reliable. In this article, we’ll share insights on the value of purchasing premium domains.
Premium Domain Name benefits
Here are 10 reasons why premium domain add value to your business:
- Brand Credibility
- Semantic Value
- Scarcity Premium
- Partnership Opportunities
- Link Friendly
- Traditional Marketing
- SEO Benefits
- Organic Hyperlinks
- Direct traffic
1. Brand Credibility
Using a premium domain name for your business can establish your brand’s credibility. It can give customers the confidence that your business is here for the long term. Also, premium domain names that end with .com communicate that you are an authority in your industry. Being trusted as an authority can be the deciding factor between choosing your business over your competitors. A premium domain name such as cars.com carries significantly more credibility than buygoodcars.com.
2. Semantic Value
When invested in a domain name that possesses semantic value, your business will automatically be associated with the generic meaning of that name by both customers and search engines. This means less advertising resources are required to associate your brand with the industry you operate in. This is why many brands purchase the generic domain names associated with their trade.
3. Scarcity Premium
It is widely accepted that premium domain names, especially .coms, are hard to come by; if you ask most people they will say only the big and successful companies have them. Because of this, customers perceive businesses that own them as special and are therefore more easily inclined to believe their products and services are of higher-quality and more reliable.
4. Partnership Opportunities
Affiliate marketing and partnerships are powerful resources in helping your business gain exposure and sell products online. Having a premium domain name helps your business stand out when first contacting highly sought after businesses to work with. They are also more inclined to attract inbound opportunities not made available to everyone. An additional benefit of partnerships is they can be publicized along with testimonials to reinforce your an established business.
Virality is the tendency of something to be circulated rapidly and widely from one Internet user to another. As it pertains to premium domain names, the easier a word or phrase can be communicated, the higher its virality. When used in conjunction with quality content, viral or ‘catchy’ domain names can be very powerful. Viral traffic is arguable the greatest source of traffic because it is exponential growth that is derived from free ‘sharing’ amongst friends and influencers. Examples of viral domain names are expedia.com, amazon.com or xing.com – whereas buybooksnow.com would be more difficult to spread.
6. Link Friendly
Sharing your content digitally can be more effective if you use a short and memorable domain name. If your domain name is long then people might be more inclined to use URL shortening tools that hide your domain name when sharing your business links. This prevents everyone in the digital trail from seeing your brand which terribly hinders your efforts in building brand awareness.
7. Traditional Marketing
Having a memorable domain name isn’t just beneficial online; the benefits of using one carries over into traditional marketing channels such as print and broadcasting. Out and about or in their homes, people are constantly bombarded with information from every direction. Having a business name that stands out will help occupy space in their minds.
8. SEO Benefits
The closer a domain name matches the searches customers make, the more benefits a business can obtain from using search engine optimization (SEO). The ultimate objective of SEO is to be the highest-ranked business on Google for your targeted keywords. Having your industry keyword in your domain name gives you: 1) a slight edge over domain names that don’t because it is still a small but relevant variable in search engine algorithms and 2) it significantly improves click-through-rates on link text because the customer can readily identify the search term with your business.
9. Organic Hyperlinks
Generic keyword domain names are more prone to obtain unsolicited citations from the Internet due to the close association the domain name has with a particular trade or industry. These citations commonly come in the form of hypertext links using your generic keyword domain name. Because the keyword and domain name are infused together every link automatically becomes optimized for search and adds to your SEO score. If the links are from a reputable website or social media page then they can significantly improve your search engine position.
10. Direct traffic
Premium domain names tend to attract more direct traffic. Direct traffic is when your domain name is directly typed into the browser to access your website. Whether its curiosity or simply the assumption that what the person is looking for already exists this ‘walk-in’ traffic did not cost the business anything to obtain.
Conclusion: Choose premium domain names for your business
Some people decline to buy premium domains due to the higher expenses; however, premium domain names usually don’t fail to provide perpetual benefits to businesses that use them. What is your experience with premium domain names? Let us know.