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Color Palette

There are 9 colors in the palette. The order is important and in general, you would want to keep to the same pattern to great the brand theme. There are three sections of colors, the first two are accent colors, then next 4 have to do with contrast colors that help provide subtle design hierarchy usually in text, the last three are for backgrounds that help define subtle differences in sections of a page or post.

Your accent color will likely be used the least on your actual site. This is the attention-grabber that highlights the important things. Your calls to action and your powerful one-liners. This is the color you should really put the most time into as it truly will set the rhythm for your brand.

Once you have it dialed in then select an alt accent color, this could be another color that compliments your main accent or just a darker or lighter shade of your accent color.

Primary Accent

HEX
#3796ea
RGB
55, 150, 234
CMYK
69, 33, 0, 0

Primary Accent

HEX
#3796ea
RGB
55, 150, 234
CMYK
69, 33, 0, 0

Street Green

HEX
#2b9e7e
RGB
43, 158, 126
CMYK
79,15, 63, 1

Primary Green

HEX
#2cd7a2
RGB
44, 215, 162
CMYK
64,0, 52, 0

Light Green

HEX
#a6f0de
RGB
166, 240, 222
CMYK
31, 0, 19, 0

Dark Blue

HEX
#1e2859
RGB
30, 40, 89
CMYK
100, 93, 36, 29

Medium Blue

HEX
#367ad1
RGB
54, 122, 209
CMYK
77, 50, 0, 0

Light Blue

HEX
#c8e9f7
RGB
200, 233, 247
CMYK
20, 1, 1, 0

Contrast or Text colors are great ways to create a design hierarchy with your text, borders etc. Usually, these are the darker “gray” colors that determine the text color for your heading and main site text. While these can be a full gray usually you get a richer looking site if they are an off gray like a cool or warm gray. How cool and how warm depends on your accent colors.

Typography

[LIPSUM] Contrast or Text colors are great ways to create a design hierarchy with your text, borders etc. Usually, these are the darker “gray” colors that determine the text color for your heading and main site text. While these can be a full gray usually you get a richer looking site if they are an off gray like a cool or warm gray. How cool and how warm depends on your accent colors.

[LIPSUM] Contrast or Text colors are great ways to create a design hierarchy with your text, borders etc. Usually, these are the darker “gray” colors that determine the text color for your heading and main site text. While these can be a full gray usually you get a richer looking site if they are an off gray like a cool or warm gray. How cool and how warm depends on your accent colors.